As frontier countries increasingly target foreign direct investment and offer similar financial incentives, their need to advertise other economic attractions has been highlighted at a conference in Hong Kong.
The bank is seeking to tap current trends by listing five new ETFs in Hong Kong today, including the city's first to track equities in Singapore, Bangladesh and Pakistan.
It is very early days for investors to allocate to this frontier market separately, but some firms have taken up the challenge of providing access, including one imminent new player.
Its central bank has done much to help the domestic banking sector develop and is taking further steps in areas such as capital markets and attracting foreign investment.
Bangladesh, Pakistan and Sri Lanka are new markets for the UK fund manager. Meanwhile, algorithms need to adapt to new trading hours in the region, says its Asia head of trading.