Korea’s online funds experiment
Fund Online Korea’s debut is meant to support smaller, independent asset managers. How will CEO Cha Moon-hyun deal with the project’s contradictions?
![Korea’s online funds experiment](https://cdn.i.haymarketmedia.asia/?n=asian-investor%2Fcontent%2FCha%20Moon-hyun%201%20crop.jpg&c=1&h=677&q=100&v=20251211&w=1204)
Cha Moon-hyun is sure of one thing: the company he runs, Fund Online Korea, is set to activate its business by the end of this month. He has a clear idea of the company’s ambition, to create a new, low-cost, easy-to-use digital platform for selling locally domiciled mutual funds.
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