Japan ETF market shedding passive image

Dec 1, 2025

The country's JPY100 trillion ETF market is moving beyond its narrow, passive foundations, driven by shifting investor behaviour and regulatory change.

Japan’s ETF market is moving beyond its traditionally narrow base as shifting investor behaviour, regulatory changes and structural reforms reshape demand. Issuers say investor appetite is broadening across sectors themes and asset classes, driving a more multi-dimensional market.

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