Goldmans Sachs Asset Management hires marketing duo

Goldman Sachs Asset Management (GSAM) has added to its Asian marketing team with the hire last month of Alina Huo in Hong Kong and Jamie Min in Seoul, the latter being the firm's first Korea head of marketing.

Both are newly created vice president roles reporting to Heidi Sutton, the US firm’s Asia head of marketing in Hong Kong.

The hires are part of GSAM's rollout of a broader business across the region, whereby it is restructuring to boost sales of its onshore strategies to local third-party distributors and institutions, as outlined by Asia head Oliver Bolitho in February.

GSAM is currently one of the Goldman Sachs group’s most active recruiters in Asia, says Hong Kong-based spokesman Edward Naylor, and further hires are planned.

As a vice-president, Huo will focus on third-party distribution and cash-marketing efforts across Asia.

Before joining GSAM, she was Asia marketing manager for AllianceBernstein in Hong Kong, overseeing marketing in the region for both their institutional and funds businesses. She also covered consultant relations and product development.

Huo previously worked at Citigroup Asset Management in New York as an analyst for the US large-cap portfolio management team.

Prior to joining GSAM, Min was marketing manager at Franklin Templeton in Korea, where she supported the retail and institutional businesses by developing and implementing a global brand concept locally. Before that, she worked at Kookmin Bank as a product manager in the private banking division.

Third-party distribution (TPD) is an increasingly important part of GSAM's business in Korea. In July, the firm announced a sub-advisory agreement with Seoul-based Tong Yang Securities that will also incorporate TPD.

Neither AllianceBernstein nor Franklin Templeton responded to requests for comment by press time.