For Morningstar exec, fund choice is personal

After research house Morningstar has assembled performance data on the mutual funds it covers, picking the best managers for its ratings and advisory business becomes a matter of personal interaction, according to YT Kum. Because it is hard to convince clients that a fund is a future star when its current performance isn’t as good as peers, due diligence has to look past quant screens, said Kum, head of fund selection in Asia. He gave tips to the audience at an AsianInvestor con…