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Distribution wars are rewriting asset management 3.0

Global asset managers say distribution, once a supporting function, is now the industry’s core strategic battleground.
Distribution wars are rewriting asset management 3.0

Distribution is becoming the central fault line defining Asset Management 3.0. Rising costs, dominant domestic players and rapid digital adoption are creating markets where global asset managers can no longer rely on old playbook. The scale of that challenge is clearest in India.

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