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BCGE adapts to its surroundings

Joe Marsh
The Swiss state-owned bank recently set up in Hong Kong, and its senior executives this week talked about their plans to penetrate Asia's wealth-management market.

There's a whiff of the David and Goliath about it. A relatively little-known Swiss bank with Sfr18 billion ($17 billion) in assets intends to take market share in Asia from its two biggest rivals, Credit Suisse and UBS, both global behemoths with well-established footprints in the region.

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