Family office concept gains traction in India

In India, investment or advisory firms have tended to describe themselves as multi-family offices (MFOs) when looking to create and sell investment products to the rich, rather than because they offer a wide range of services needed by such clients. But awareness is growing – as it is elsewhere in Asia – that a different approach may be necessary. So says Munish Randev, newly appointed chief investment officer for the recently launched MFO business of Waterfield Advisors in Mumbai…