The indexing firm admits price, not performance, is the key factor in dropping MSCI as its benchmark provider on 22 US-domiciled index funds.
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The firm is bringing its low-cost indexing approach to the region and has started targeting institutional clients out of its fledgling Hong Kong office.
The firm is targeting retail investors with three ETFs tracking small caps, large caps and high-yield shares. It also hopes the ASX will allow fixed-interest ETFs within a year.