Value Partners' corporate culture vital to its business model

Cheah Cheng-Hye is a name familiar to many in Asia's asset management industry. Together with his business partner V-Nee Yeh, Cheah co-founded Value Partners Group in 1993 and is among the pioneers of investing in mainland Chinese companies. As chairman and CIO of Value Partners, he has helped build it from a fund house managing the Value Partners Classic Fund (formerly known as the Value Partners A Fund) with $5.6 million in assets to a listed company managing 36 funds with $2.9 billion in assets. That flagship fund now has more than $430 million in assets. As of now, Cheah owns close to 36% of the fund house while Yeh holds 18%.