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The devil is in the data when investing on market sentiment, says Aware Super

Alternative data can be a source of outperformance for quantitatively orientated institutional investors looking to generate alpha and mitigate risk as investment strategies on traditional data sets becomes oversaturated.
The devil is in the data when investing on market sentiment, says Aware Super

Data-driven investing involves analysing data sources to provide investors with specific investment insights. As more data gets created every day, institutional investors are increasingly looking towards alternative data sets to leverage for trend analysis, patterns, and risks in a bid to outperform their competitors.

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