RFP: Diary of an institutional salesman, part 28
Will gets fooled by randomness.
So here I am, dear diary, at the inaugural co-branded Integrity/Swiss Heritage Investment Seminar. It’s the usual cocktail: one part marketing tour, one part patronising ‘educational’ event and one part boast, watered down with as much free coffee as our delegates can drink and airplane food for lunch. I say ‘co-branded’, but this is not an Integrity event; the Swiss Heritage Events Team rolled into town with their usual paraphernalia, glued a small picture of our logo on to the flashy stage set-up and demanded our client list.
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