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Puzzling out the potential of factor investing

While the concept of factor investing has had some reassessment over the past year or two, industry participants argue that there are still rewards to be had from employing it.
Puzzling out the potential of factor investing

The concept of factor investing has come under some scrutiny, after some of the most popular forms of market weighting have failed to outperform a regular market capital weighting approach. But pro-factor investing market experts argue that now is a good time to consider raising factor allocations. 

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