Prudential Asia building ETF and factor exposure
Reflecting a trend among insurers in Asia, Prudential is using passive strategies more as their assets and liquidity grow, with an eye on tactical overseas investments.
![Prudential Asia building ETF and factor exposure](https://cdn.i.haymarketmedia.asia/?n=asian-investor%2Fcontent%2FPrudential%20sign%20crop.jpg&c=1&h=677&q=100&v=20255710&w=1204)
As the pool of passively managed assets grows ever larger and fees steadily fall, insurance firms in Asia are increasingly starting to buy or are upping their exposure to exchange-traded funds (ETFs), index mandates and factor-type investments.
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