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New name signals global push for Eastspring

Eastspring Investments, formerly Prudential Asset Management, looks to become an institutional asset manager, both for Asian and Western capital.
New name signals global push for Eastspring
The investment management arm of Prudential Corporate Asia has rebranded itself Eastspring Investments, reflecting its purely Asian business as a third-party asset manager. The shift was made official this week in Singapore, its regional headquarters. For the firm’s executives, however, the new name is not just a marketing move. It reflects a new push to develop it as a manager for asset owners, and not just in Asia. Graham Mason, CEO at Eastspring, says the $80 billion manager’…
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