Structured product sellers shift to advice, says Societe Generale

Structured products and derivatives contracts have lost investors plenty of money over the past 12-18 months, prompting a rethink among the investment banks that create them on how to rebuild reputations -- and how to provide institutional clients with services to help them recover losses.Marc Saffon, managing director and head of financial engineering for Asia-Pacific at Societe Generale in Hong Kong, says the bank has restructured its global equities and derivatives business. This h…