Orion partners Bluebell to launch PE fund for brands

Two Hong Kong-based firms have struck an exclusive alliance as co-general partners (GPs) to run a private equity fund investing in luxury brands, AsianInvestor has learned. This marks the first time that luxury brand distributor Bluebell Group has been involved in such a tie-up, says TK Chiang, managing partner of Orion Partners, an alternative investment firm and Bluebell’s co-GP. The fund seeks to partner with mainly European brands to target the consumer sector in China. It w…