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Fixed-income firm BlueBay eyes Asia retail

After gaining traction in retail distribution in Japan, BlueBay Asset Management is looking at marketing fixed income funds to more high-net-worth investors in Asia ex-Japan.
Fixed-income firm BlueBay eyes Asia retail
UK fixed-income specialist BlueBay Asset Management is seeking to replicate its retail distribution model in Japan to other markets in Asia, such as Hong Kong. Chief operating officer Alex Khein says that while the $44 billion credit manager’s primary focus since its establishment in 2001 has been institutional clients, over the past few years the firm has broadened its retail distribution. Today, it is managing 65% of total assets for institutional and 35% for retail, particularl…
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