Can Facebook's Meta rebrand turn its stock performance around?
It's been a tough year for the world's social media supremo, but can a name change halt the slide? After Frances Haugen's electrifying revelations, Zuckerburg is betting that the only direction is up.
At the Facebook Connect augmented and virtual reality conference on Thursday Facebook chief Mark Zuckerberg announced a name change for the parent company - the hope is that the new name of Meta will represent a future beyond the now-troubled social media network.
The announcement comes as Facebook attempts to pivot to its ambitions of creating a "metaverse" - a virtual reality version of the internet that the tech giant views as the future of the web.
However, many are critica…
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