Aviva enters Singapore’s crowded advisory market

UK-based insurer Aviva has launched Aviva Financial Advisers in Singapore, with a view to grabbing a slice of the crowded but growing advisory market in the city-state. Like most of its local rivals, Aviva FA will follow the commission-based approach – whereby customers pay a fee per product transaction – rather than paying a regular flat fee for both advice and transactions. The head of the new business is set to be announced at a later date. Aviva FA has 280 advisers, which pu…